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Books and Perspectives
13
March
2020

Notice: Obligation to do marketing diagnosis for Wuhan enterprises

Notice: Obligation to do marketing diagnosis for Wuhan enterprises ......
16
September
2019

Punch and kick talk planning (1)

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11
September
2019

Marketing Free Clinic China

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8
September
2019

What should mooncakes learn from Xunzi

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6
September
2019

Beware, good products are not necessarily good brands

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6
September
2019

Beware, good products are not necessarily good brands

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26
August
2016

Recommended by Ye Mao in Who Was Lying in Ogway's Arms

I'm afraid that the text about Ogway is three feet high. Choosing such a "high-heat" topic writing itself is a difficult task-well-written "old bottled new wine", not well written Well, it became "old wine in new bottles". However, the author chose to choose such a topic, which showed obvious courage and challenged some conventions. .......
26
August
2016

Tian Xinli's advertising book "Who Lies in Ogway's Arms"

I'm afraid that the text about Ogway is three feet high. Choosing such a "high-heat" topic writing itself is an overwhelming opinion-well-written "old bottled new wine", poorly written It became "old wine in new bottles". However, the author chose to choose such a topic, which showed obvious courage and challenged some conventions. .......
26
August
2016

One of the main persons in charge of the planning: Tian Xinli

Tian Xinli, male, a Chinese cutting-edge marketing planner, has been engaged in marketing planning for more than 10 years, and is the author of the best-selling book of advertising marketing "Who Lies in Ogway's Arms: Rethinking Local Advertising". Currently serving as Executive General Manager and Strategy Director of Shanghai Zhiben Marketing Planning Agency, mainly engaged in marketing diagnosis and brand promotion. .......
26
August
2016

Let your brand personality shine

Every brand has its own role positioning ...
26
August
2016

Demystifying: The core competitiveness of Wu Sheng's "Guan Yunchang"

Guan Gong, will it be "martial arts"? The question was surprising but reasonable. There is no account of how Guan Gong's martial arts were practiced in The Romance of the Three Kingdoms and The Romance of the Three Kingdoms. Will Guan Gong martial arts in the end? .......
26
August
2016

Yamaki's "Rape Gate" is a disaster for the brand "two taboos"

Kindness, cuteness, generosity, personality ... It all has nothing to do with Shanmu. Cola Xia Tian Xinli did not expect that Shanmu would be this person, and the strong contrast is a testament to the saying "Knowing people knowing their faces but not knowing them". Why did Shanmu continue to do unscrupulous things for several years? .......
26
August
2016

Why are promotions failing repeatedly?

"I usually want to buy anyway, it is better to buy more during the promotion, and there are prizes or gifts, very affordable!" This is a sentence heard at a brand cigarette promotion site in Guangzhou. But in fact, there are many companies that have tried and tested the promotional activities repeatedly-don't do promotions that harm "red eye disease", do it, and want to swallow the "regret medicine"! why? .......
26
August
2016

Tian Xinli Marketing Miscellaneous Talks (Part One)

Tian Xinli dared to think that marketing planning is not so complicated, that is, use the feet first and then the brain, but do not use only the brain without the feet, otherwise the best brain is not enough. Go to the market for a month, not enough for three months, and then come back to understand, don't stay in the office every day to give people a fool, touch your conscience, and plan to get a guilty conscience? .......
26
August
2016

Tian Xinli on Humanistic Brand: Lengwa of Shaanxi

Have you been to Shaanxi? Have you eat Shaanxi Liangpi? Have you met the "Leng Wa" in Shaanxi? There is no need to explain Liangpi, but you may not know the cool word "Lengwa". .......
26
August
2016

Tian Xinli talks about brands: what is the ultimate goal of technology products?

At the moment, there are many technological products on the market. Because of this, Cola Xia Tianxinli has been pondering one thing: What is the ultimate goal of technology products? Is it happy? Is it enjoyment? Is it efficiency? Still ... there are too many answers. .......
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